Member identity
Verified gym communities, rich profiles, interests, preferences, discovery, and messaging.
Winnipeg pilot · Pre-seed
People follow people.
ASTR gives fitness operators the infrastructure to turn real-world relationships into measurable engagement, retention, conversion—and creator-led revenue.
Member experience
Operator view
THE SHIFT
Meta is rented attention.
ASTR is relationship infrastructure.
Fitness brands already spend to create awareness and talk about community. But the social gravity inside a gym lives between trainers, members, hosts, and the people beside them.
ASTR gives operators a system to activate those relationships in the real world—and measure what happens next.
For trainers and fitness creators, those same relationships become a monetization engine: convert social-media attention into local ASTR users, paid group experiences, repeat participation, and owned community.
PRODUCT
The social layer for fitness.
ASTR sits beside the systems gyms already use for membership, access control, and billing. It adds the identity, community, event, and engagement layer those systems were never built to own.
LIVE PRODUCT
Built for the member. Instrumented for the operator.
Real ASTR screens from the working MVP.
Event engine
Hosted and recurring sessions turn “community” from brand copy into scheduled real-world behaviour.
Verified attendance
QR check-in turns attendance into verified first-party behavioral data instead of likes, impressions, or self-reported participation.
Afterglow
Attendees can reconnect after a shared event, extending a workout into an actual member relationship.
Operator analytics
Track RSVP, attendance, repeat participation, member activity, and conversion signals from a gym-scoped dashboard.
Integration layer
Designed to plug into the systems large fitness operators already run—not force a rip-and-replace migration.
THE LOOP
Measure the path from stranger to regular.
1Discoverpeople + events
→
2RSVPintent
→
3Show upverified attendance
→
4ConnectAfterglow
→
5Returnrepeat participation
FOR THE OPERATOR
Every step creates measurable first-party signals: event demand, verified attendance, member connections, repeat participation, conversion—and ultimately retention.
CREATOR DISTRIBUTION ENGINE
Turn audience into attendance—and attendance into revenue.
ASTR gives fitness creators a reason to actively bring their audience onto the platform. A trainer can move followers from social content into local paid events, verified attendance, repeat participation, and long-term community instead of monetizing one client at a time.
ILLUSTRATIVE HOST ECONOMICS
Small-group leverage
Traditional 1:1
2 × $50
120 minutes
Gross revenue
$100
≈ $50/hour before any gym split
VS
ASTR group event
10 × $25
90 minutes
Gross revenue
$250
≈ $167/hour gross
In this example, the creator earns roughly 3.3× more gross revenue per hour while serving 5× as many people at once. Pricing is illustrative; actual host economics can vary by venue, split, and event.
WHY IT MATTERS TO ASTR
Creators become distribution partners.
01Build audiencesocial content
02Host eventASTR RSVP
03Make moneygroup economics
04Create contentproof + social graph
05Grow ASTRnew users + repeats
Audience → ASTR → RSVP → paid event → content → larger audience → more ASTR users → more events.
The incentive is structural: creators gain revenue and leverage, members get lower-cost social fitness experiences, gyms gain traffic and engagement, and ASTR gains organic user acquisition plus first-party behavioral data.
BEACHHEAD
Prove it in one gym. Then repeat it.
The first wedge is deliberately narrow: recurring creator-led sessions in Winnipeg, social-to-ASTR conversion, verified member onboarding, QR attendance, post-event connections, and an operator dashboard that measures participation, connection, conversion, and repeat behaviour.
Activate
Run recurring events. Fill sessions. Verify members. Establish clean RSVP → attendance instrumentation.
Prove repeat behaviour
Measure repeat attendance, new connections, member activity, conversion signals, and operator feedback.
Replicate
Use the evidence to onboard additional gym partners and test whether the same playbook transfers across locations.
What we will proveEvent demand
What we will proveCreator-led acquisition
What we will proveRepeat attendance
What we will proveOperator ROI signals
WHY ASTR
Community should be an operating system, not a slogan.
Gyms already have the ingredients for community: members, trainers, space, programming, and brand demand. ASTR turns those assets into a measurable relationship network operators can activate, track, and improve.
WITHOUT ASTR
Brand posts
Paid reach
Creator audience stays off-platform
Disconnected events
Member silos
Weak attribution
WITH ASTR
Verified member identity
Creator-led acquisition + revenue
Recurring community engine
Verified attendance graph
Member-to-member relationships
Participation + conversion telemetry
PRE-SEED
Raising $250K CAD to prove the loop.
The $250K CAD pre-seed funds the next proof point: turning a built MVP and single-gym wedge into a repeatable, instrumented pilot that demonstrates member participation, creator-led acquisition economics, operator value, and a path to multi-location scale.
01Pilot release + product hardening
02Gym admin + KPI tooling
03First-gym + creator activation GTM
04Demos + partnerships
05Execution runway
FOUNDER
Keden Sanchez
Founder & CEO. Sales and GTM operator with a sports-science background, building ASTR at the intersection of member behavior, community infrastructure, and operator economics.
View founder background ↗NORTH STAR
People follow people.
ASTR makes those relationships infrastructure.